| Title: |
NIEHS Earth Day (2004) |
| Client: |
National Institute of Environmental Health Sciences (NIEHS) |
| Goal: |
An eye-catching poster that generates greater interest in NIEHS Earth Day activities. |
| Solution: |
NIEHS is a science research institute, and the halls are lined with scientific posters and official announcements. I selected a cartoon style that stood out from the
other posters and mimicked art designs from the 1960-70 period, when the idea of Earth Day originated. |
| Result: |
The poster was noticed and talked about during the weeks before Earth Day. The poster design was reused the following year. |
