| Title: |
Song menu for Valentine's Day Music Show (2006) |
| Client: |
Véronique Diabolique |
| Goal: |
Create a song list to distribute to fans before a Valentine's Day music show. Bands usually do not distribute song lists before a show, so this idea has the potential to increase interest and attendance for the show.
How do you make a song list interesting? |
| Solution: |
Explore Valentine's Day themes. Restaurants create special, fixed menus for Valentine's Day, and a menu is similar to a song list (both are a list of items). Mimicked menu layout and created food related descriptions for the songs.
Homemade heart shaped cookies given away to fans during the show.
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| Result: |
Menu distributed online before the show, and fans appreciated knowing what songs to expect. Printed menus were popular and kept by fans as souvenirs. Show attendance was good. The heart logo was created just for this menu, and the band liked it enough to use on other materials. Full size menu (PDF, 140KB) |
